Feder to become Ford, Mercury Lincoln Sales GM

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Former President and CEO of Ford Motor Company of Southern Africa (FMCSA) Hal Feder, has been appointed General Manager, Ford and Lincoln Mercury Sales.

The appointment concurs with the announcement of Randy Ortiz's intention to retire from March 1, 2010 in order to pursue other interests. Until his retirement, Randy will work with Hal to ensure the smooth transition of the Field Sales organization. Feder will report to Ken Czubay, Vice President, U.S. Marketing, Sales and Service.

Feder will be charged with delivering and improving retail sales and market share during a tumultuous time in the industry. He will aim to strengthen the distribution channel and improve dealer profitability for Lincoln, Mercury and Ford while also improving employee and dealer satisfaction.

Feder brings with him a wealth of experience gained through varying assignments with the company. He made a strong impact on the South African market as President and CEO for Ford Motor Company of Southern Africa, a position he held from October 2006 to December 2009. He oversaw Ford's entire business operations in the country, including product development, purchasing, material logistics, manufacturing, marketing, sales, and customer service activities.

His responsibilities included growing the Ford, Mazda, brands, directing day-to-day operations of Ford's manufacturing sites in Port Elizabeth and Pretoria, as well as working with key partners in government, media, suppliers, and the union.

Feder was born May 15, 1959 and is a graduate of the University of Kansas, where he earned a
Bachelor's of science degree in Business Administration in May 1981. In December 1982, he
earned an MBA from the University of Florida in Gainesville.

Feder joined Ford in 1983 and has progressed through a series of sales, marketing, and strategy assignments in the Ford, Lincoln Mercury, and Ford Customer Service Divisions. In addition, he worked in Product Development and Global Product Marketing.

His 26 year career with Ford has included management positions in both Dearborn and Regional Sales Offices in Louisville, Atlanta, Orlando, and Memphis.