CAR Conference 2016 speaker bio: Wayne de Nobrega - CARmag.co.za

Wayne de Nobrega

 Wayne de Nobrega

Wayne de Nobrega serves as the Chief Executive Officer and Executive Director of Tracker Connect Pty Ltd. and Tracker Connect (Proprietary) Limited. Mr. de Nobrega serves as Chief Executive Officer and Managing Director of Lateral Technology Concepts (Pty) Ltd. Wayne is the CEO of Tracker Connect, a sophisticated technology driven company. Wayne is responsible for driving all of the technology related aspects of the business including research and innovation, product management, product development and technology services.

Wayne has over 30 years’ experience in the technology field which includes starting and running an Internet Service Provider that permitted the launch of a number of technology firsts in South Africa, such as the first ADSL bonding device. In addition, Wayne has been involved in two networking distribution businesses; a data storage and data protection business and worked for Apple when they re-entered South Africa in 1994. In addition, Wayne has an interest in a business in the Patent industry and in another developing Software as a Service (SaaS) products for managing and protecting the use of the internet for businesses and homes.

Wayne has a very deep understanding of both business and technology and is driven by the role that innovation can play to improve business and ultimately deliver great products and services to customers.