Dylan Kohlstadt: Shiftone CEO
Topic: 1] Building a competition advantage using powerful owned, earned and paid digital marketing strategies. 2] Breaking bad: Identifying poor digital habits and the tools to fix them
Dylan is the founder and CEO of Shift ONE, a creative integrated digital marketing agency with 12 full time staff members.
Shift ONE was incubated by CiTi and Google for Entrepreneurs and she now gives back by offering digital marketing training and workshops and talks to entrepreneurs.
She has also facilitated the CiTi Women in Business programme and mentors entrepreneurs, marketing managers and women in business on a regular basis.
Dylan believes that digital marketing is one of the most cost effective ways of growing a small business, and willingly shares her knowledge, strategies and ideas with entrepreneurs in an effort to see them grow and succeed.
Dylan has over 20 years marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital.
She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries. Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.
She is also the mother of two young girls and knows the challenges of being a mompreneur. She enjoys surfing and kiteboarding as well as playing guitar and painting in her spare time, of which there is very little these days.