Mercedes-AMG aims to add 10 additional models to its already burgeoning range before the end of the year.
In an interview with Automotive News, Mercedes-AMG boss Tobias Moers stated “we’re going to expand our portfolio to 48 different models by the end of the year”, the recently revealed GLC 43, GLC 43 Coupé and C63 Cabriolet being among that number. These will also be joined by a the halo model of its new GT range, the AMG GT R.
The firm will also trial run a series of standalone Mercedes-AMG stores, the first of which will open in Japan. Existing Mercedes-Benz dealerships will also be encouraged to add dedicated Mercedes-AMG showrooms to their premises.
The company’s current 38-model range includes a number of limited and ultra-limited models, including the hardcore Black Series offerings and the new 43 Series models. Moers cites strong global demand to the tune of a 40% increase in sales over last year for the decision to expand, and while there is some concern that a larger model range could potentially erode some of Mercedes-AMG’s exclusivity it could be offset by the additional revenue being directed to even more limited-run, extreme models in future.
