A few months ago we brought you news of the all-new Ford Figo concept, first shown at the Delhi Auto Show. At the time it was unclear of the new model would be available locally and now Ford South Africa has confirmed that it will, though details and specifications have yet to be confirmed.
The Figo Concept will be seen at Ford’s inaugural Go Further event to be held in Johannesburg later this month. Not only will be seen the B-segment model here but other Sub-Saharan countries will also retail the new car.
We expect the range to mirror the current line-up of engine offerings ie one petrol-fed unit and one turbodiesel. Initial reports suggest that the current 1,4 petrol and 1,4 TDCi will be replaced by two new units both displacing 1,5-litres. Drive will be delivered to the front wheels by a five-speed manual transmission.
The Ford Figo Concept features an innovative device dock, a new way to store, mount and charge devices such as mobile phones, MP3 players and satellite navigation systems, seamlessly integrating them into the in-car entertainment system.
“We don’t want consumers to have to compromise when it comes to choosing modern design, value, safety, and technology in their cars” says Mark Kaufman, vice president for marketing, sales and service, Ford SSA. “Figo Concept offers all of the above in a package that would surprise many.”
“In designing the Figo Concept we took a no compromises approach,” says Moray Callum, Ford Motor Company’s vice president, Design. “The Figo Concept’s premium, long-lasting design was crafted from the ground up, building on Ford’s global small car expertise and success. The design is clean and elegant, to convey a sense of precision, efficiency and sophistication, and to provide our customers worldwide with the global standards of design, quality and performance they are looking for.”
“The Ford Figo Concept is the embodiment of how we are building on the One Ford plan to go further for all of our customers globally. The design builds on Ford’s brand pillars (Quality, Green, Safe, and Smart) to meet all the functional requirements customers expect while providing a package that is sure to surprise and delight customers,” ends Callum.
