After a brief financial nosedive in 2010, Porsche seems to be back on track and the company plans to introduce a brace of new models in the medium-term.
At the moment, Porsche is in the process of developing and launching the redesigned Boxster, Cayman, 911 and the 918 Spyder. The company has also recently been given the responsibility to steer the future development of sports and luxury saloon models in the VW Group and is busy developing VWs “modular standard matrix” – the underpinnings for future Panamera and Bentley models. But, in a recent interview with Automotive News, Porsche Chairman Matthias Müller hinted at future models “to increase both volume and revenue”.
Porsche purist may not like what they see, but according to Müller (VW’s previous car model-strategist) the future will see the introduction of a few all-new models that will enable the company to exploit previously unexplored niches and segments – undoubtedly aided by Porsche’s platform-sharing strategies within the VW Group. We have reported earlier on its plans for a mid-size SUV – based on the Audi Q5 – called the Cajun.
Porsche is no stranger to controversy – having already launched the Cayenne SUV and four-door/four-seat Panamera and including turbodiesels and hybrids in its line-up. According to Müller it is crucial for the company to increase its volumes – in line with the VW Group’s aim to become the largest global manufacturer by 2018.
The Cajun forms a huge part of this, but an entry-level roadster – probably based on the new Golf VII – is also on the cards and less conventional models such as a Cayman Targa and Panamera coupé (and even a convertible) are also possibilities.