Local boy and certified nice guy Andre Oosthuizen (39) has been appointed vice president of marketing at Porsche’s North American operations, based in Atlanta, Georgia.
Oosthuizen comes from Porsche Middle East and Africa where he was director of marketing and responsible for developing sales and marketing programmes for 20 markets, including South Africa, the United Arab Emirates, Kuwait, Saudi Arabia and Qatar.
“During his tenure, Andre oversaw the introduction of major new Porsche model lines, Porsche Centre dealerships and new dealer systems and technologies across multiple markets,” said Detlev von Platen, president and CEO of Porsche Cars North America. “His achievements significantly increased both volume and segment share. He also created and implemented new experiential consumer marketing programmes, built on Porsche heritage and motorsports assets. With this experience in a fast-paced, growing market, he will be an excellent addition to the PCNA team.”
A racing enthusiast, Oosthuizen also brought a new regional racing series to life, the Porsche GT3 Cup Challenge Middle East. He is skilled in creating innovative marketing strategies and initiatives that speak to diverse consumer needs.
Oosthuizen has devoted his entire career to the automotive industry and, prior to joining Porsche AG in 2007, he served in marketing management positions at Ford Southern Africa as well as Volvo Car South Africa. He received his Bachelor of Honours Degree in marketing management from the University of Johannesburg and will start his new position on 26 September.
