Subaru vehicles have been voted the cars most loved by South Africans in RamsayMedia Research Solution’s SA AutoBrand Survey of 2012.
The SA AutoBrand survey saw Subaru surpass stronger, better-established marques to be ranked third overall in the country, sharing the podium with the likes of BMW and Audi while out-ranking 17 other locally represented automotive brands. Among the criteria where Subaru excelled were:
– Dealer professionalism
– Top placing for dealer service
– First-time troubleshooting
– Manager availability
These attributes were further bolstered by good showings in such purchase influence ‘hot buttons’ as perceived resale values and marque consideration regarding the quality of the vehicles on offer.
The SA AutoBrand Survey 2012 was the second annual automotive brand survey from RamsayMedia Research Solutions. It received 6 486 responses covering 19 marques, making it the biggest and most comprehensive stand-alone survey of the SA motor vehicle market.
Among the targeted audience were readers of such RamsayMedia titles as CAR magazine, as well as Leisure Wheels, Automobil and Toyota Zone magazines, and the members of the Retail Motor Industry (RMI), measuring customers’ satisfaction as well their needs and perceptions in respect of all the automotive brands on the market.
