Aston Martin says it has noticed an “extraordinary” swing towards female buyers, particularly in regions such as China.
“What we can say with fact is we are now seeing more women as the outright owners and main drivers of the car,” Simon Sproule, the Gaydon-based brand’s vice president, told CarAdvice.
“In certain markets, we’re seeing quite an extraordinary swing towards female buyers,” he added.
“On the [DB11] V12 coupé in China last year, full year, 50 – five zero – percent of sales were women. We’ve never seen that for our brand in any market,” Sproule said.
He also noted that because of the taxation structure in China, he expected the V8 to prove the volume seller in the DB11 range.
The CarAdvice report added that Ferrari Australia had also noted an increase in female customers up to a total of 10 percent. Lamborghini, too, late in 2017 revealed that it expected its new Urus to bring more female buyers to the brand.
