The BMW Group has confirmed that it will not take part in the 2019 iteration of the North American International Auto Show, joining Mercedes-Benz in pulling out of the Detroit-based show.
“BMW Group has decided to withdraw from the North American International Auto Show in Detroit,” the Munich-based company said, according to Automotive News Europe.
“This decision was made as BMW Group is constantly examining our presence at trade-shows and other engagements, while, at the same time, also exploring alternative platforms and formats,” the statement added.
“The overall goal is to communicate our ideas and plans regarding future mobility in the best way and achieve the greatest possible visibility for our products, technologies and innovations.”
The decision means the BMW, Mini, Rolls-Royce and BMW Motorrad brands will not make an appearance in Detroit in 2019.
At the 2018 event in January, major automakers such as Jaguar, Land Rover, Porsche and Mazda skipped the show, while Mercedes-Benz has already confirmed that it will not be in attendance in 2019.
