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BMW SA tops in quality

by CAR magazine on 03/06/2002

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BMW’s Rosslyn plant has come out tops in the latest JD Power Worldwide Assembly Plant Quality Survey Awards.

BMW’s Rosslyn plant has come out tops in the latest JD Power Worldwide Assembly Plant Quality Survey Awards.

The plant has been awarded the highly prestigious European Gold Plant Quality Award, ranking it first among European plants for quality. It beat all other manufacturers in Europe, including other BMW factories.

The 2002 Initial Quality Study is based on responses from nearly 65 000 purchasers and lessees of new 2002 model-year cars and trucks surveyed after 90 days of ownership. The study, now in its 16th year, is considered the industry benchmark for new-vehicle quality. Average industry initial quality stands at 133 problems per 100 vehicles, a 14-per-100 improvement over 2001. The Rosslyn plant scored an impressive 85 on this scale.

BMW’s plant in Munich, Germany received the Silver award in the Europe section with a rating of 87, and DaimlerChrysler’s Sindelfingen plant (also in Germany), came third with 94 and was awarded the Bronze Award.

In the Asia Pacific Region, Toyota fared best, with scores between 91 and 93, while, in the North and South America Region, GM won, with scores between 93 and 100.

“This is a truly extraordinary achievement,” said BMW Managing Director Ian Robertson. “Not only has BMW South Africa been recognised as building the best quality cars ‘in Europe’ but also, our record has comprehensively beaten major car manufacturing plants throughout the world. Clearly, BMW’s drive to achieve world class quality here in South Africa is proving to be successful.”