Nissan is on the verge of launching its very first new generation Datsun models. The reintroduced moniker represents an entry point to the Nissan family (Datsun, Nissan, Infiniti). Datsun is primarily aimed at new buyers in emerging markets including India, South America and Africa. The very first production models are set to be produced in India for launch in early 2014. It’s built at a multimodel Nissan plant in Chennai in southern India.
In a conversation with Automotive News, Nissan CEO Carlos Ghosn said the company may also build low-cost Datsun-brand vehicles in Mexico to supply new markets across Latin America.
The company also was considering Datsun production in Russia through Nissan’s Russian global alliance partner AvtoVAZ.
“This is another question: Are we going to build Datsun in Mexico?” Ghosn said. “We’re launching Datsun in India and Indonesia, and we feel it’s going to be very successful. So we say, why not in South America?”
AvtoVAZ, which produces the Lada vehicle brand for Russia and other markets, has factory capacity that could support the Datsun brand in some markets, says Vincent Cobee, who is Datsun’s global head.
Source: Autonews.com
