Ford uses McEnroe’s fiery temper

By: CAR magazine

Ford has signed former tennis star John McEnroe to appear in two Lincoln commercials that poke fun at his bad boy reputation.

The Ford Motor Co has signed former tennis star John McEnroe to appear in two Lincoln commercials that will flight throughout summer.

McEnroe will appear as a commentator in the commercials, which poke fun at his argumentative on-court personality by discussing proper on-court etiquette.

“We wanted to capture the spirit and enthusiasm of tennis with these commercials, by showing people how much fun the game ought to be,” Sherry Pollack, creative director for Young & Rubicam Inc, the agency which created the commercials, said.

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