Nissan revived the Datsun marque back in March 2014. So, how has the reinvented budget car company – which has faced criticism (including from this publication) for its vehicles’ lack of safety features – fared since then?
Well, Datsun – which is currently operating in 14 countries – says it has now sold 300 000 cars globally.
“Datsun is celebrating a new milestone: 300 000 customers have chosen Datsun cars since the return of the brand in March 2014,” said Jose Roman, corporate vice president and global head of Datsun.
“It’s a short period in the history of any car brand, but we have laid a solid foundation for our future growth,” he added.
In South Africa, Datsun has sold 18 915 cars since its return to local shores in October 2014, and says it is “looking to add additional product to the range later this year” (the new Datsun Cross, perhaps?).
Datsun – which builds its vehicles in India, Russia and Indonesia – says it furthermore plans to expand its footprint on the African continent by entering Zimbabwe.
