Vehicle buyers now turn to the internet and mobile devices to guide them in their purchasing decisions. They use search engines, online reviews and social media, and favour user-friendly experiences. This behaviour requires dealerships to adopt cutting-edge technologies and digital strategies to maintain their competitive advantage.
The CAR Digital Dealer Conference, in association with Gumtree, will show top OEMs and dealers how to stay ahead of the technology curve by delivering the largest array of industry speakers – local and international – and related networking opportunities that are designed to impart ground- breaking business strategies to the South African motor industry.
Thought leaders and top minds from the automotive and advertising industries will share their perspectives on how OEMs and dealerships can utilise major trends in the digitalisation of their operations to their advantage.
Keynotes presented by EBay/Gumtree:
WHO SHOULD ATTEND?
Dealer principals
OEM marketing teams
Internet-sales managers
General managers
General-sales managers
Marketing directors
E-commerce directors
Social-media managers
CRM managers
Pre-owned managers
F&I managers
Fixed-operations managers
TOPICS THAT WILL BE COVERED INCLUDE:
Digital marketing
SEO and SEM Social-media mobile marketing
Data and analytics Management
New sales strategies Pre-owned sales strategies
Date: 10 November 2015
Venue: JSE, One Exchange Square, Gwen Lane, Sandton
Rates: Early-bird rate: R1 695 a person (incl. 14% VAT; payable before 13 October 2015)
Late registration: R1 995 a person (incl. 14% VAT)
Group discount (5 or more delegates): R1 495 a person (incl. 14% VAT)
Book now: Kathryn Frew | [email protected] | 021 530 3308
