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In many circles the Toyota Corolla is largely associated with conservative, reliable transport and is far-removed from being described as exciting. But that may be about to change with the recent unveiling of the Toyota Corolla Furia concept at the Detroit Motor Show.
The Furia is an exterior design study conducted by the designers at Toyota. It’s intention is two-fold; serving as an indicator of Toyota’s commitment to add greater design flair to its future offerings and dropping a strong hint at what consumers can expect of the next-generation Corolla.
With scarcely a hint of understatement, Bill Fay, group vice president and general manager of the Toyota Division says that the Furia “blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.”
The Furia’s design incorporates simple surface elements highlighted by sharp creases and sporty elements, such as the gaping blacked-out front air dam flanked by upright LED daytime running lights and 19-inch alloy wheels, which is meant to give the future Corolla greater appeal to a more youthful market.
Featuring a wheelbase 2 700 mm, the same as that of the latest Auris, the new Corolla is likely to share this car’s platform when it arrives here during the course of 2014.