Leave it to Finland to come up with a simple, yet entertaining solution to the deer/vehicle collision issue. Around 3000 to 5000 vehicle/deer accidents happen there every year.
The solution? Paint the deer, in this case reindeer, with a glow-in-the-dark paint. The paint, made by Albedo 100, only appears when bright light shines on it. The deer’s body is coated in a solution that washes of with water, while the antlers are given a more permanent treatment. The paint is completely harmless to the deer, but one has to wonder whether the deer approves. Glowing in the dark won’t exactly help you hide from your natural predators.
The Fins started with a 20 deer trial last week, and if it proves successful, they’ll soon be painting the rest.
They’re going to need a lot of paint if this system works, because there are currently around 7000 reindeer herders in Finland.
Check out the video below to see how this glow-in-the-dark animal paint works.