- Designed in partnership with race drivers, the Bridgestone Potenza Sport gives them ultimate control while unlocking the highest performance of their vehicle.
- Industry tested, this next-generation tyre provides unparalleled performance in both wet and dry conditions.
- Bridgestone have partnered with leading car manufacturers, including Maserati, Lamborghini and BMW to custom-develop Potenza Sport tyres as original equipment on select premium models.
For more than 90 years Bridgestone – a global leader in mobility solutions – has researched, tested and developed the most advanced performance tyres the world has ever seen. With their legacy of excellence and heritage in Formula One, Bridgestone now calls upon all those years of research and experience to create its flagship ultra-high performance tyre: the Bridgestone Potenza Sport range.
Heralded as the new standard in premium, high-end sports performance – and tested by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes.The Potenza Sport range provides best-in-class performance in dry and wet conditions, cornering and straight line stability (maintaining vehicle stability when travelling both in a straight line and through a curve), best dry braking (shortest braking distance on a dry surface), and outstanding all-condition capabilities in the premium segment.
In the Potenza Sport, Bridgestone wanted to create a tyre that meets the expectations drivers have in high performance tyres, while also addressing the everyday challenges they face. That is why comprehensive market research was undertaken to begin the Potenza Sport development. This research and driver-insight gave Bridgestone the foundations to engineer an ultra-high performance tyre that meets driver needs and expectations of control and confidence.
To achieve the Potenza Sport’s cutting-edge performance, Bridgestone applies various new, innovative technologies in tread pattern, compound and construction.
Fundamental to the design and creation of the Potenza Sport is Bridgestone’s proprietary timesaving, environmentally friendly virtual tyre development technology. This technology enables Bridgestone to very accurately predict a tyre’s performance at development stage, without physically producing and driving it. Not only does this bring environmental benefits by saving resources, it also reduces the length of the development process and cuts the project’s time to market.
UNPARALLELED HANDLING
With sensational power, control and true sports performance, the Bridgestone Potenza range provides exceptional handling and quick response in the most adverse wet and dry conditions.
GRIP CONTROL
New innovative 3D sipes provide Potenza Sport with superior shear stiffness, while the rib and void distribution is designed to evacuate water faster, boosting both cornering and breaking power, delivering a more enjoyable and exhilarating driving experience.
SPEED AND CONFIDENCE
Constructed with a new hybrid crown to maximise your vehicle’s stability at high speeds, and an improved compound formula to balance chemical reaction control with rolling resistance, now you can experience with confidence your vehicle’s maximum performance while remaining fully in control.
The Potenza Sport range is available in 96 sizes from 17’’ to 22” to cover a wide range of passenger cars and on-road SUVs in the market, ranging from premium sedans and SUVs to luxury and prestige cars.
The result of decades of innovation and their heritage in motorsports, combined with a commitment to always going the extra mile to meet drivers’ needs, Bridgestone’s Potenza Sport remains unmatched in the tyre industry.
Prepare to perform with confidence with Potenza Sport wherever your love of the road may take you.
Ask your fitment specialists at any approved Bridgestone partner for more information on Bridgestone Potenza Sport or visit www.bridgestone.co.za today.
