18th February 2016. – The watch brand, Festina, counts this year with a new brand ambassador, the recognized actor Gerard Butler. ‘Time to Live’ is the title of their last campaign where the actor allows us to enter in his life, this time only for 24 hours. We share with Gerard Butler some of his working moments, practicing sports, leisure time and love moments. Therefore, we share his passion for life. His international profile, professionalism, versatility and gentleness make Gerard Butler the perfect image for Festina. He also shares some campaign scenes with Denny Méndez, actress and Miss World. According to Butler participating in this campaign “has been a great experience, recording in Hollywood, Los Angeles, with the amazing Festina staff has been quite rewarding. It allowed me also to get a bit closer to the watchmaking world, which passionate me”.
The campaign, produced by the renowned photographer Sinisha Nisevic, was recorded in different locations in Los Ángeles during two days. As a filming anecdote, when they went out to record on a boat the sea was rough and every single staff was dipping, Gerard as well. ‘Festina, Time to Live’ will be launched internationally next March during Baselworld, the most important event in the watch and jewelry business. Miguel Rodríguez, Festina Group Owner, argued “it was a great honor to be able to count with Gerard Butler in our campaign. His profile fits perfectly with our brand. To work with him was really easy, apart from being really professional he is also a great person”. Ater 25 years sponsoring the Tour de France and Sports, with this new campaign, Festina is keen to get closer to all the watch lovers moving the brand positioning into the Lifestyle territory.
About Festina group
With more than 30 years of history, the Festina Group is a prestigious international company specialized in the design, production and marketing of five competitively priced brands watches under the Calypso, Lotus, Festina, Jaguar and Candino names, and two jewellery brands (Lotus Style and Lotus Silver). The Group’s head office is located in Spain while the major production centers are in Switzerland.
Today, the Group has seven subsidiaries (France, Germany, Italy, Benelux, Switzerland, Czech Republic/Poland and Chile), and is present in over 90 countries on the five continents and sells 5 million watches a year. The quality of the firm’s products, its excellent know-how and the special attention paid to post-sales services all contribute to making Festina Group leader in many strategic markets. According to the last Deloitte Global Powers of Luxury Goods report, Festina is one of the Spanish brands in the Top 100 of world luxury companies.