If you were looking for a true-blue indigenous brand which has been a stalwart in the local parts aftermarket for decades, Willard®Batteries would most certainly pop up on your radar. For over 65 years, Willard®Batteries has reflected the South African spirit of combining international state-of-the-art technology with local ingenuity and know-how.

With batteries to suit a broad market, from passenger, commercial, leisure, mining and construction, to agriculture and more, Willard®Batteries are designed with the technology and robustness to suit the rugged conditions of our native land.

Willard®Batteries has had a presence in South Africa since the 1920s. Production in its state-of-the-art manufacturing facility started way back in 1954, employing many of the locals from the surrounding community, and is perfectly geared for future growth in the local replacement, OEM, and export markets.

Rated amongst consumers as their favourite battery brand of choice, Willard®Batteries is the preferred supplier of a comprehensive range of premium quality car batteries to the replacement and OEM markets.*

Research results have also indicated widespread support of the Willard®Batteries brand, which has managed to continue to thrive in difficult economic conditions, especially those presented by the COVID-19 stranglehold on the economy. Apart from being voted as the most loved automotive battery brand, the research also confirmed the undisputed high level of awareness and preference for the brand.

The Willard car battery product range is designed and ideally suited to cope with the harsh conditions of Africa, and Willard®Batteries continues to develop and deliver products to meet the needs of the future. It also remains committed to its environmental responsibilities. The life cycle of a lead-acid battery follows a continuous, closed loop. When a scrap battery is collected and returned to Willard®Batteries, its lead and plastic are reclaimed and directed to new battery manufacturing.

Over the years, Willard®Batteries, manufactured by AutoX, has built a strong track record of service excellence and has worked hard to establish trust in the hearts and minds of its customers. The company continues to maintain the core of the brand defined by its values, its culture, and the long-term relationships it has built with its customers.

In terms of giving back to the community which has been so loyal to the brand, Willard®Batteries has invested in the education of some of South Africa’s future leaders by sponsoring Jacaranda FM’s Good Morning Angels New Year’s Edition, where Willard provided bursaries to five well-deserved recipients.

Corne Strydom, Sales and Marketing Executive at AutoX, says: “Being able to provide these bursaries to individuals who really deserve them, is a way of staying connected to the world and the community we live in. By investing in the education of South Africa’s future movers and shakers, Willard is proving their commitment through its contribution to helping the country move forward.”

“There are so many people in our country who need help and some form of assistance,” Strydom concludes, adding “we are proud that Willard Batteries can lend a hand. We look forward to seeing how the recipients of these bursaries succeed in the future. We wish them the best of luck”.

*Independent Research