Digital Dealer 2017 speaker bio: Bruce Allen

Bruce Allen:  NADA National Chairman

Bruce AllenTopic: The path to greater profitability via customer service improvement

Joined Motor Industry in 1994, after 7 years in the auditing and accounting profession. Spent 4 years in finance at both dealer and division level with Imperial. Took his first dealership (Land Rover) in 1998. Currently runs a Jaguar / Land Rover / Volvo business which he started up 13 years ago. Have been involved with dealer councils of the brands  nd he represents over the past 15 years. Took over as NADA Chairman in November 2014