Nikki Harding: Vertical Lead Automotive Facebook sub Saharan Africa
Topic: Unlocking and leveraging the value of social, best practice and key measurements to engage car buyers
Nicolle is a seasoned media professional having spent the past 11 years building key relationships across the globe. She spent time working in London, Dubai, Brazil, Nigeria, Singapore and South Africa.
She is passionate about merging technology and marketing, affording consumers a better user experience and brands better return on investment. At Facebook, she leads the Automotive Vertical across Africa. Working with brands to build brand awareness & equity, attribution paths using data and to sell cars!