Clearly being a celebrity has its perks! The largest BMW Motorrad dealership in South Africa, Bavarian Motorcycles, announced its new brand ambassadorship campaign with one of the country’s most beloved celebs- DJ Fresh.
If you’ve ever listened to 5fm you will know DJ Fresh. Bavarian Motorcycles decided to approach DJ Fresh about a brand ambassadorship campaign because of his charm, wit and because of the excellent brand-synergy of course. "Riding BMW-Motorcycles is more than just hopping on a bike and tearing up the road," said Sharon Smith, Marketing Manager of Bavarian Motorcycles. "Riding a BMW-motorcycle quickly becomes a lifestyle -“ from the state-of-the-art bikes to BMW-gear and apparel -“ once you’ve have had a taste, you’re hooked!"
When speaking about his new partnership with Bavarian Motorcycles, Fresh said: “BMW make top notch products and their bikes are no different. Working with a family owned and run business is just the cherry on top!”
Fresh will officially kick off his ambassadorship for Bavarian Motorcycles, when he collects his K 1600 GTL Exclusive from Bavarian Motorcycles in Centurion, just in time for the Bikers for Mandela trip in support of the National 67 Minutes for Mandela campaign.
