Volkswagen claimed the most worldwide advertising awards again this year, according to the 2003 Gunn Report, which combines the winners' lists from the world's most important creative award shows.

Volkswagen claimed the most worldwide advertising awards again this year, according to the 2003 Gunn Report, which combines the winners' lists from the world's most important creative award shows.

VW has won the overall title four of the last five years the Gunn Report has been published and was joined this year by Mini (fourth), BMW (13th), Peugeot (15th) and Audi (22nd).

VW and Audi have made the list five out of five years while BMW and Mercedes-Benz have cracked the top 25 three times in the five years.

Car makers also won numerous individual awards for their ads. Peugeot's "Sculptor" commercial was the most honoured TV ad, the report shows.

Set in India, the Peugeot ad shows a young man using an elephant and a hammer to sculpt his Indian-made car into the shape of a Peugeot 206.

Vehicle manufacturers account for 16 of the top 100 global marketers and the motor industry is the world's biggest buyer of advertising. Last year manufacturers spent a combined total of R130.6 billion on advertising in 2002. This was 25,9 per cent of the total world advertising expenditure. Car makers also spent 6,5 per cent more on ads in 2002 than in 2001.