Online vehicle sales service Autolocator’s annual unit sales have increased 236 per cent year-on-year and improvements to data integrity and call centre performance have been credited for the increase of the average sales closure rate.

Online vehicle sales service Autolocator’s annual unit sales have increased 236 per cent year-on-year and improvements to data integrity and call centre performance have been credited for an increase of the average sales closure rate (the ratio of generated leads to concluded deals) to 11,43 per cent.


Autolocator, a joint venture from motorONLINE and CARtoday.com, offers potential car buyers a choice of about 10 000 vehicles stocked by more than 300 dealers across South Africa. The database is updated daily and consumers have access to Autolocator either via the Internet, by phoning the call centre direct, or perusing the printed format .


“We want to make sure that we facilitate the entire buying process, ensuring that the consumer is kept informed throughout,” Autolocator managing director Mike von Höne said recently.


Autolocator’s total annual enquiries have increased 163 per cent over the previous year and the firm claims to register unit sales in excess of 200 units per month.


In addition, the rand value of unit sales increased 240 per cent over the previous year (average vehicle value in August was R107 000) and “some of our top dealers reported closure rates in excess of 20 per cent”, von Höne added.


With the launch of Autolocator Classifieds magazine earlier this year, the service has signalled its intention to “increase its presence” of its print profile.


“We will launch Autolocator Gauteng in March 2005 with an improved format and distribution model based on feedback received from consumers, dealers and advertisers,” Von Höne said. “Autolocator is the most cost-effective option available to dealers."