BMW recently sounded the retreat on plans to produce an R8-rivalling supercar and a lightweight, track-ready M3 CSL. So it comes as no surprise that the blue-and-white roundel has decided to shelve the Gran Turismo super saloon – based on the CS Concept.
By Kyle Kock
In light of the global economic recession and, more importantly, the financial crisis in Europe and the USA. BMW’s head honcho Norbert Reithofer announced that Munich would turn its attention toward developing future technology, including the EfficientDynamics programme. According to Reithofer, the CS just wouldn’t be profitable for the German marque in any case.
“The sharper focus on profitability will result, amongst other things, in product decisions being revisited. As a result, the BMW Group will no longer produce a series version of the Concept CS since this vehicle does not meet the internal requirements for rates of return,” said Reithofer.
According to reports, the CS would have been the exclusive responsibility of BMW’s M division and rumour has it a 6,0-litre V12 based on the M5’s 5,0-litre V10 was the prime powerplant for the job – probably another reason why the CS has been given the boot, seeing as smaller, more efficient engines have been making their way into automobiles of late.
If the global economic situation were to suddenly make a three-point turn however, BMW wouldn’t stand to benefit from sales of this new class of super saloons – currently dominated by the CLS and Quattroporte. Of course, all eyes are now on Porsche’s Panamera and Aston Martin’s Rapide, due within two years, to establish what kind of reception vehicles of this type can expect on the market. Lamborghini is the latest supercar manufacturer to announce its intention to join the super saloon brigade with the unveiling of the Estoque at the Paris Motor Show.
“At the moment we do not need that kind of brand shaper. Instead BMW is now concerned with pushing its Efficient Dynamics program, enhancing efficiency and cutting costs. The next step will be a mega city car with two different drivetrain options – one with electric powertrain and one with a highly efficient combustion engine,” said Reithofer.