NMI-DSM Umhlanga has been awarded not only the Chrysler and Jeep accolade for the dealer of the year, it also scooped up the Mercedes Car Group and Mitsubishi honours at the company’s gala ceremony.

NMI-DSM Umhlanga has been awarded not only the Chrysler and Jeep accolade for the dealer of the year, it also scooped up the Mercedes Car Group and Mitsubishi honours at the company’s gala ceremony.

The Chrysler, Jeep and Dodge division of DaimlerChrysler SA recently held its 2004 Dealer of the Year banquet, where the Kwa-Zulu Natal dealer recently walked away with the prestigious award.

Divisional manager Trent Barcroft said the main criteria for the assessment was how the dealer faired in terms of customer service, customer satisfaction and sales.

“The entire Chrysler, Jeep and Dodge team wishes to congratulate the NMI-DSM group on this outstanding and prestigious accolade, and for raising the bar that the rest of the dealer body needs to aim at achieving.”

Chrysler, Jeep and Dodge marketing manager Guy Franken said, “We believe that its through this type of recognition programme we best encourage dealer excellence and hence complete customer satisfaction – this is what the trophy epitomises.”