There has been much discussion about the phone-in vehicle valuation service recently launched by Mead and McGrouther. How do the majority of motorists feel about the service and how accurate do they think its quotations are?

There has been much discussion about the phone-in vehicle valuation service recently launched by Auto Dealers Guide publishers Mead and McGrouther and iTouch. How do the majority of motorists feel about the service and how accurate do they think its quotations are?


In other words, are the respective maximum and minimum estimates quoted by the service a fair reflection of what dealers will offer vehicle owners on a trade in or a sale?


As CARtoday.com reported at the weekend, the system works like this: Buyers and/or sellers of vehicles dial a number. An automated voice will ask the user to key in respective options for the following variables... type of vehicle, year of registration, make, model and kilometres covered. After keying in all the details (mileage is optional), the consumer will hear the maximum and minimum estimated trade and retail values of their vehicles as well as have an option to have those estimated values sent to them via an SMS message.


iTouch will provide the technology for the phone-in valuation service following the development of a phone system that uses IVR (interactive voice response) software.


iTouch sales director Wayne Levine said the service will spare consumers the effort of phoning dealerships (or anyone in the automotive industry with "the book" at his disposal) if they need a quick estimate for buying, selling or even insurance purposes.


"We expect the uptake on this product to be spectacular; especially considering the move away from print to new, quick and easy, modern means of communication such as IVR phone-in systems," said Levine.


The public can access the phone-in service from any standard landline or cellphone by calling 082 282 1000.