General Motors announced yesterday that its deal to sell the Hummer brand to China's Sichuan Tengzhong Heavy Industrial Machines could not be completed. As a result the Hummer brand will begin winding down, joining other iconic brands such as Pontiac and Saturn on the GM execution list. At this point it appears highly unlikely that another saviour will be found in time.
"One year ago, General Motors announced that we were going to divest HUMMER, as part of focusing our efforts on Chevrolet, Buick, GMC and Cadillac going forward. We have since considered a number of possibilities for HUMMER along the way, and we are disappointed that the deal with Tengzhong could not be completed," said John Smith GM vice president of corporate planning and alliances. "GM will now work closely with HUMMER employees, dealers and suppliers to wind down the business in an orderly and responsible manner."
General Motors has stated that it will honour Hummer warranties and provide service support and spare parts to current Hummer owners around the world. GMSA confirmed this earlier today, and will offer full after-sales support to local Hummer customers.