Size is not everything – not even according to Hummer! The company’s future plans look set to include (among other things) a model that sits below its H3 and maybe something even smaller!
Back in November, we reported that there were rumours surrounding the possibility of a baby Hummer. Now, GM has recently confirmed plans to introduce a model that will fit in below the Hummer H3 by 2010. Currently referred to as the H4, this model will be twinned with an upcoming GM compact vehicle platform. Hummer general manager, Martin Walsh, has not yet revealed which vehicle this platform will come from saying, “It will be another GM platform that will allow us to build a smaller vehicle.”
Walsh has also spoken of an even smaller model that will sit beneath the H4. Increasing fuel costs and other constraints placed upon large SUV ownership could potentially create the ideal market conditions for a smaller version of what will already be a fairly compact offering.
“Our growth will be downwards in terms of size”, commented Walsh, but with the downscale there are a number of concerns being voiced over the Hummer brand image being potentially diluted by such a move.
An insider at Hummer admitted to fearing that the brand’s hardcore off-road image may be irreparably harmed if GM decides to go “soft” with the H4.
Walsh has countered such concerns by insisting that Hummer maintains its off-road reputation by ensuring that all its vehicles retain the two main traits of the brand – the Hummer’s “iconic” design and off-road ability backed up by such go-anywhere traits as a separate chassis, short overhangs, class-leading approach, breakover and departure angles, ample ground clearance and signature Hummer styling cues.
“As we grow smaller, we must ensure that (Hummer) maintains these two characteristics…We have to offer legitimate off-road capability – that’s where the real challenge is”, said Walsh.
The company has further plans for its H3 model with an SUT (Sports Utility Truck) in the pipeline for 2008. GM is also planning to offer a diesel-engined H3 by 2010 that could be powered by a unit derived from the 2,0-litre common-rail diesel unit (likely to grow in capacity to 2,2 or 2,5 litres) currently doing service in the Chevrolet Captiva.
Another 2010 development for the company is a replacement for the H2. The V8 model will be more luxury-orientated and looks set to compete such models as the Range Rover. Currently dubbed the H3 Alpha, it will be based on GM’s Suburban Truck platform with production commencing at the company’s Struandale plant in Port Elizabeth from the beginning of next year.
