There’s been little real movement when it comes to the staple players in the local luxury segment, but the arrival of Nissan’s luxury arm Infiniti could well signal a change in the premium marque pecking order. With the implementation of a countrywide network of dedicated dealerships already well underway, a quartet of distinctive models available from launch and an enviable track record spanning 23 years and 25 global markets, Infiniti has the means to make a mark from the word go.
This isn’t the first time that Infiniti has found its way onto the South African Market. Back in 1996, a limited number of Infiniti luxury saloon models were introduced to the market and met with moderate success. The brand’s return, however, is more than a quiet entrance with a handful of models. Infiniti aims to make a dramatic impact in the premium segment by establishing itself with a network of dedicated Infiniti Centres in the country’s major metropolitan areas (Gauteng, KZN and Western Cape) as well as an impressive range of distinctive new models covering the premium saloon (M), sports coupe (G Coupe), convertible (G Convertible), SUV (FX)and Crossover (EX) genres.
Infiniti will only provide locally applicable engine line-up and pricing details closer to the marque’s launch next month, but here we can take a look at the models heading our way.
