Kia Motors spent the better part of the last two decades working on the reliability, longevity and quality of its products. With that end of the equation firmly under control the Korean firm turned its attention to the stylistic side of its vehicles.
The external visual aesthetic has been left in the care of a very respected, ex-Audi designer, Peter Schreyer. Under Schreyer’s command there have been several attractive models, such as the Koup, and a familial DNA woven into the Kia fabric – the brand’s now familiar tiger-nose frontal treatment. Two brand new design studies will debut soon, possibly giving us an indication of where the brand is heading.
Later this week, at the Chicago Motor Show, we will see the Kia Trail’ster concept. According to Kia the Trail’ster: aligns form and function to conceive a uniquely compelling vehicle for the city-dweller-turned-outdoor-adventurer with its bold design, fully retractable canvas roof and smartly integrated rear electric all-wheel drive system, the turbocharged Trail’ster takes Kia’s iconic Soul to a new level of expression, efficiency and capability.
In a few weeks, at the 85th Geneva Motor Show, Kia will unveil a new D-segment concept. The press blurb reads: with confident, powerful lines which sweep elegantly from KIA’s hallmark ‘tiger-nose’ grille towards the rear of the vehicle, the new concept car embodies modern design and refined, understated energy.
