The Premier Automotive Group has appointed Dawid van der Merwe as the sales and marketing director for Land Rover and Jaguar Cars South Africa.

The Premier Automotive Group has appointed Dawid van der Merwe as the sales and marketing director for Land Rover and Jaguar Cars South Africa.

Van der Merwe started his career at Ford Motor Company of South Africa as an Engineering trainee in 1985. He moved up the ranks working as a vehicle engineer, design specialist, product specialist and marketing analyst. He was later appointed brand manager at Mitsubishi – a position he held for four years.

In 2000, Van der Merwe was appointed regional manager for the Sub-Saharan region for Ford North America’s Worldwide Direct Marketing Operations.