The team at the Auto Services Subaru in Maritzburg have clinched the Subaru Dealership of the Year award with vehicle sales up by an amazing 75 per cent.

The team at the Auto Services Subaru in Maritzburg have clinched the Subaru Dealership of the Year award with vehicle sales up by an amazing 75 per cent.

Dealer principal, Howard Christie said it was a phenomenal year for the dealership with new vehicles sales up by 60 units over the previous year's trading. "In addition, used car sales were up and turnover increased in both the parts and workshop divisions.

Teresita van Gaalen, executive director of Subaru SA, said it takes a very high level of overall performance to take the top dealership spot. "Sales targets have to be met and exceeded while service standards are maintained with an emphasis on First Time Right and customer satisfaction. We also scrutinise the overall CSI performance covering sales, service and parts.”

Christie also pointed out that the dealership had the highest penetration in its area compared to other Subaru dealerships and sold the more Outbacks than any other dealership.

Christie did however say that the dealerships would have to increase their effort to become viable in today's market. "We have a good product that is competitively priced. It is all now about gearing up financing and continuing to improve relationships with customers.