Michelin has launched a new range of automotive accessories, available in Midas stores from June.

Michelin has launched a new range of automotive accessories, available in Midas stores from June.

The first products will be digital tyre pressure gauges, air compressors, foot pumps, car mats and air fresheners. Other related products are to be phased in within the next 12 months.

Chris Dawes, managing director of Michelin Lifestyle, the Michelin Group subsidiary responsible for this development said: “Each product is developed to embody our brand values; performance, durability, safety and innovation.”

Cape Town-based company Stingray has been appointed as official licencee of the Michelin Lifestyle products in Southern Africa.

Emphasis has been placed on solutions that motorists would find useful on a daily basis. The Michelin range of automotive accessories will be launched exclusively through Midas’ 220 outlets in June.