One of South Africa’s leading automotive accessories stores Midas has just celebrated its 30th birthday. From a single store in 1983, to 298 franchised outlets serving customers across South Africa, Swaziland, Zimbabwe, Botswana, Namibia and Lesotho, Midas has been offering service and products in the vehicle parts and accessories business, as well as the broader lifestyle travel equipment industry.
“Despite the lingering effects of the recent global economic crash, the local motor vehicle manufacturing industry has reported close-to-industry-record capital expenditure levels, illustrating a growing affinity for anything vehicle- or travel-related, so it comes as little surprise that a 30-year-old organisation like Midas has been able to stand tall in our somewhat unpredictable economy,” says Stefan Le Roux, marketing and franchise director for Midas.
Midas offers no less than 72 000 line items, and has the capacity to take receipt of 600 tonnes of parts from suppliers, while still offering the customer competitively priced quality guaranteed parts and accessories. In 2012 the group generated sales in excess of R3, 3 billion and currently employs over 1 200 members of staff.