High-end manufacturers like Bentley, Lamborghini and Aston Martin have all toyed with the idea of producing an SUV. While the first two, both Volkswagen Group subsidiaries, have their respective vehicles in the prototype pipeline, an Aston Martin Lagonda SUV will probably not make production.
According to Aston Martin’s director of design, Marek Reichman, who spoke to PistonHeads recently, the idea of the brand’s first SUV came about while former CEO Ulrich Bez was at the helm. “That was a different time. And now we’re in a very, very different time, with a different plan and with a different projection of what that brand should become,” Reichman said.
Instead of an SUV, the luxury brand will focus on improving its line of GTs and perhaps even develop a new sedan while focusing on the Chinese market. “China is historically a four-door market. Our most successful model there is Rapide,” Reichman added.
Reichman also stated that this isn’t the end of the Lagonda name either. Lagonda started as a manufacturer before being bought by Aston Martin in 1947. The Lagonda name resurfaced as a four-door Aston Martin from 1974 to 1989, but now the company wants to revive the name. It seems that it won’t just be limited to a model either…
“We still have plans for the brand. It’s the reinvention of the marque, the brand, but done in a very, very limited way. It’s not something we believe is a mass product,” Reichman said.