New car sales were at an all-time high for November and, on aggregate, the new vehicle market performed 32 per cent better than in the corresponding period last year, Naamsa reports.

:: Click here for November's complete new vehicle sales figures ::


New car sales were at an all-time high for November and, on aggregate, the new vehicle market performed 32 per cent better than in the corresponding period last year, Naamsa reports.


A total of 41 663 new vehicles were sold last month, which was an improvement of 10 113 units compared with the 31 550 sold in November 2003. Naamsa noted that year-to-date aggregate new vehicle sales were 20,8 per cent higher than the overall levels achieved by the same period last year.


Spurred by strong demand and buoyant trading conditions, new car sales (27 894 units) in November were 29,7 per cent better than the aggregate recorded that month last year. However, November’s new car sales were 1,2 per cent lower compared with the 28 243 units sold during October. Sales benefited from a number of recent new model introductions and, on a year to date basis, the new car market was 20,5 per cent ahead of the corresponding eleven months in 2003.


Sales of new LCVs, bakkies and minibuses also registered strong gains during November, and at 11 692 units showed an improvement 3 154 vehicles (36,9 per cent) compared with the figure sold during the corresponding month last year.


However, the latest sales figures reflected a decline of 369 units (three per cent) over October’s aggregate in this sector. For the first eleven months of the year, new light commercial vehicle sales were 20,5 per cent ahead of the level reached by the same period last year.


Meanwhile, sales of vehicles in the medium and heavy truck segments of the industry during November maintained the strong performance of recent months and, at 865 units and 1 212 units, respectively, reflected an improvement of 247 units (40 per cent), in the case of medium commercials, and 319 units (35,7 per cent), in the case of heavy commercial vehicles and buses – compared with the corresponding month last year. On a year to date basis, sales of medium commercial vehicles were 36,4 per cent ahead and heavy trucks and buses were 22 per cent ahead of the levels recorded at the same period the previous year.


In conclusion, Naamsa commented: “The supportive macro economic environment, strong business confidence and consumer sentiment, higher levels of domestic expenditure and the continued improvement in overall new vehicle affordability will continue to support new vehicle sales over the medium term.


“Following record new vehicle sales projected for 2004, industry sales projections for 2005 currently anticipate an improvement of overall sales volumes of about 10 per cent,” a spokesman said.

:: Click here for November's complete new vehicle sales figures ::

Manufacturer comments:

"The continued strong acceptance of our Ford Bantam half-ton pickup and the Ford Fiesta, which reached record sales in November, is encouraging," said Nigel Harris, director of sales and marketing for Ford Motor Company of Southern Africa.

GMSA sales and marketing director Malcolm Gauld said:"We are particularly pleased with the sales performance of our new Corsa

Utility. This model moved ahead of its competitors for the first time this

year in November and there is still a lot of excitement to come in this

range in the coming months.

“Demand for the new Isuzu KB range has been

exceptionally strong and the addition of a 2-litre base model to the range in the

past month completes this new model line-up.

Volkswagen South Africa’s director of sales and marketing, Jolyon Nash while buyers had a number of VW products to choose from, the Citi/Chico was the most popular model sold in November. He added that with significant sales of the A3, A4 and A6 models, Audi accounted for 800 sales in November.