According to this year’s Sunday Times Top Brands survey conducted by Markinor, Toyota is the country’s favourite car brand.

According to this year’s Sunday Times Top Brands survey conducted by Markinor, Toyota is the country’s favourite car brand.

In the ‘cars’ category, Toyota scored 34,3 per cent of the vote, compared to its nearest rival, BMW, who snatched up 27,7 per cent of the vote. Both manufacturers have shown a marked improvement on their 2002 scores, closely followed by Mercedes Benz and Volkswagen.

Toyota was also the only car company included in the survey who ranked amongst the top ten brands in the ‘most admired’ category that was headed by Coca-Cola again this year.

The car manufacturer also faired very well in several of the other 20 categories.

Overall brand relationship rankings in the “cars” category in 2003 (2002 score in parentheses):


Toyota 34,3% (32%)

BMW 27,7% (25%)

Mercedes-Benz 18,5% (18%)

Volkswagen 13,3% (13%)

Mazda 9,6% (10%)

Ford 9,1% (9%)

Nissan 6,4% (6%)

Isuzu 6,1% (6%)

Honda 5,4% (6%)

Opel 4,9% (4%)