Volvo Cars, along with AOL and Nokia, will sponsor the global Live 8 event on July 2 at eight global venues in a bid raise people's awareness of poverty in the world's poorest nations.

Volvo Cars, along with AOL and Nokia, will sponsor the global Live 8 event on July 2 at eight global venues in a bid raise people's awareness of poverty in the world's poorest nations.

The manufacturer will lend its support via advertising and other initiatives, both on the day of the event and in the coming months.

"Each day, more than 50 000 people die of poverty, and Live 8 is a way for people of all beliefs to join in calling for an end to poverty," said Hans-Olov Olsson, president and chief executive of Volvo Car Corporation.

"This cause is important to the Volvo family, as well. For more than 75 years, we have demonstrated conscience, care and character in our manufacturing and in our business practices, through initiatives such as the Volvo for life Awards. Our Live 8 sponsorship is one more way for us to show and tell our commitment to improving the quality of life for people across the world."

The concerts will be staged in London, Paris, Berlin, Rome, Philadelphia, Barrie, Tokyo, Johannesburg and Moscow as a campaign to end poverty in the world's poorest nations, many of which are in Africa. Members of the G8 Summit are implored to cancel the debts owed to them by the 18 poorest countries, many of which are in Africa, and increase their aid to these states.

Organised by Sir Bob Geldof, who also founded Live Aid in 1985, the event is billed as "The Long Walk to Justice" and the concerts will feature artists like Sting, Annie Lennox, Coldplay, REM and Pink Floyd. Proceedings will be broadcast to an estimated 5,5 billion people, either on television or on-line.