Environmental groups in the United States are appealing to consumers to ask themselves “what would Jesus drive?” before buying a car.
Environmental groups in the United States are appealing to consumers to ask themselves “what would Jesus drive?” before buying a car.
reports that a Pennsylvania-based environmental group wants American consumers to stop buying big, petrol-guzzling sport-utility vehicles and opt for more fuel-efficient cars.
“Economic issues are moral issues. There really isn’t a decision in your life that isn’t a moral choice,” said Reverend Jim Ball, executive director of the Evangelical Environmental Network, which is sponsoring the “What Would Jesus Drive?” campaign.
The television campaign will run in North Carolina, Iowa, Indiana and Missouri.
Ball told the newspaper that consumers should think of the environment and the effects of vehicle exhausts on their lives.
“That’s why we are using Jesus in the campaign. We think he is Lord of our transportation choices as well as all our other choices,” said Ball, an ordained Baptist minister. “When you need a new car, you should buy the most fuel-efficient one that truly meets your needs.”
Half of the new vehicles sold in the United States last year were SUVs, minivans or pick-up trucks.
