Nissan SA and leading Premier League team Kaizer Chiefs have signed a three-year sponsorship that provides the club, players and officials with vehicles. And, fans of the Amakhosi stand in line to win a “Botsotso” of their own.
Nissan SA and leading Premier League team Kaizer Chiefs have signed a three-year sponsorship that provides the club, players and officials with vehicles. And, fans of the Amakhosi stand in line to win a “Botsotso” of their own.
The fleet to be supplied to Kaizer Chiefs will include Nissan Primeras, Almeras, Sentras and one-ton Nissan Hardbody bakkies. All the vehicles will be used for one year and then replaced on a rolling basis. One of the terms of the deal is that on the day Chiefs are in action, one spectator will have the chance of winning a Nissan B140 half tonner – affectionately known as a “Botsotso” – in a lucky draw.
"Nissan has long been a supporter of sport in South Africa, but has been absent from the direct sponsorship arena for some while. However, this agreement with the giant of South African soccer fits in very well with our marketing focus at present and we are very proud to be associated with Kaizer Chiefs,” said Mike Whitfield, executive vice-president of marketing at Nissan SA.
Reacting to the sponsorship announcement, Chiefs’s managing director and chairman, Kaizer Motaung said "we are delighted with this support from Nissan, a global company which is also supportive of all the peoples of this country with its range of vehicles for all transport needs."
"Chiefs are currently on a winning streak, and following the agreement with Nissan, we win again. Nissan is committed to bringing affordable motoring to the people of this country – many of whom are Chiefs supporters," said Chiefs public relations officer Putco Mafani.
"Furthermore," Mafani said, "the lucky draw aspect of the sponsorship deal will give one lucky winner the chance of getting mobile and empowered with a vehicle which is ideal for starting a small business. The Nissan B140 or “Botsotso” is nicknamed after Chiefs legend Teenage ‘Botsotso’ Dladla."
