Hyundai is fast making ground as one of the world’s leading manufacturers, so it’s no surprise that it was a star performer in a recent SA Autobrands Survey by Ramsay Media Research Solutions.
The Korean firm trumped rivals in categories including overall vehicle satisfaction, emerging as the most liked or most loved vehicle by owners in this segment with a rating of 60 per cent – compared to competitors who received 56 per cent.
“We have placed a very strong focus on the vehicles that we bring to market – ensuring that they are mapped to the exact needs of our consumers and deliver modern premium vehicles that are well designed and backed by strong performance while still delivering affordable alternatives within their respective segments,” says Stanley Anderson, Marketing Director at Hyundai Automotive South Africa.
The research survey also found that Hyundai vehicle owners rate the maintenance costs of their vehicles as excellent – at 37 per cent, which was the highest of 18 vehicles assessed. “For us this is a true testament to the focus we have placed on ensuring that our customers can readily gain access to genuine parts and solid service delivery when buying one of our vehicles,” Anderson states.
In addition to this, the Hyundai brand globally has seen a 13 per cent increase in its profits to $1,97 billion at the end of the third quarter with sales increasing 3,6 per cent year-on-year. More so, the brands global annual production capacity is set to reach 4,52 million by the end of December this year and is expected to post double-digit growth profits by end of the year.
“Other than our local efforts, it is this type of growth on a global level that promotes continued uptake of the brand and ensures consumer confidence in the brand’s ability to deliver vehicles and parts that make driving a Hyundai convenient and aspirational,” says Anderson. “We are excited to see what 2013 holds and look forward to see similar growth and continued desire – as we have this year – for the brand into the New Year.”
