Aston Martin has released a teaser image of the relaunched Lagonda brand’s All-Terrain concept, which is set to debut at the Geneva International Motor Show in March.
Billed as a preview of the first model the revived Lagonda brand will put into production, the All-Terrain concept follows the Vision concept revealed at the same show in 2018 (and a sketch unveiled thereafter).
The Gaydon-based firm says it has taken “full advantage” of its zero-emissions platform to create a vehicle “boasting extraordinary style and space efficiency combined with a rakish design language”.
“The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show,” said Andy Palmer, Aston Martin Lagonda president and group CEO.
“Historically, Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut.
“The Lagonda All-Terrain concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero-emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market.
“I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand,” he added.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.