Aston Martin has confirmed plans for the first production model from its revived Lagonda brand, describing the new vehicle as a “radical, sector-defining zero-emission” SUV.
Expected to be revealed in 2021, the Gaydon-based automaker revealed a teaser sketch, saying the Lagonda SUV will be the “first luxury SUV exclusively driven by zero-emission powertrain technologies and will uphold all the qualities of the reinvented super-luxury marque”.
The brand furthermore says the “ultra-stylish, supremely luxurious” production model will inherit “an evolution” of the design language first seen on the Vision Concept, which was revealed at the Geneva International Motor Show earlier in 2018.
“In reviving one of the most iconic names in motoring we have created a unique opportunity,” said Andy Palmer, Aston Martin president and CEO.
“One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”
The British brand’s chief creative officer, Marek Reichman, added that the Lagonda SUV would “be like no other SUV to drive, so its looks have to reflect that new reality”.
