The head of design at Audi says the use of iPad-like screens sitting proud of the facia will quickly become dated.

Speaking to Autocar, Marc Lichte said the Ingolstadt-based firm now made a point of integrating its displays into the dashboard, as it has done with the new Q8, for example.

“In 10 or 15 years, when everything is augmented display or voice control, everyone will say: ‘Remember when everyone put an iPad in their car?’,” Lichte told the British publication.

“I don’t want to do this. I want to create timeless products,” he said.

Audi’s latest flagship models employ dual touchscreens stacked on the facia and centre console. In the Q8, the 10,1-inch upper display covers audio and navigation options, while the 8,6-inch lower screen deals with the climate control and other convenience options.

Interestingly, in April 2019, Jaguar’s design boss also said he was opposed to the use of giant “iPad-like” touchscreens in vehicles, explaining that drivers needed to “feel” their way through the car.