Over the past couple of years, Audi has been diversifying its range and it’s paying off – January to March was its best sales quarter ever.
With 463 000 vehicles sold, that’s an increase of 9,8% compared with the same period last year. The biggest contributors to that figure were China (sales up 41,9%) and North America (+10,2%). Its European sales, however, shrunk by 4,7%.
Of course, with the looming introduction of the second-generation A1, Q3 and A6, plus the recently introduced A7, Audi can confidently expect to post even better figures towards 2018’s close.
As mentioned, the fastest-growing market for Audi has been China, where the A4 saw massive success with 37 350 units being sold in Q1 (compared with 353 units in SA in the corresponding period). Globally, 87 850 A4s were sold in Q1.
Conversely, the North American market loved the Q5. In Canada, one in three Audi customers bought a Q5, while every second US customer chose the midsize SUV among Audi’s range of crossovers.
