Klaus Fröhlich, the BMW Group’s member of the board of management for development, has suggested customers waiting for a 9 Series will likely be disappointed.
Speaking to Autocar, the Munich-based firm’s chief of R&D said there was no need for a new model to be positioned above the recently refreshed 7 Series sedan and the new 8 Series coupé and convertible.
“I don’t think you need a 9 Series. In this segment, you need three cars – an X car, a saloon and an emotional sporty car – and we have them: the X7, 7 Series and 8 Series,” Fröhlich told the British publication.
The 58-year-old furthermore suggested volumes in this top end of the luxury segment were too limited to warrant additional investment in research and development.
“Some competitors are already reducing the number of cars in this segment because volumes are so low,” he said.
Of course, a rumour dating back to 2016 suggested BMW had plans to offer a fresh-faced 9 Series (based on the 7 Series) by 2020 to take the fight to the Mercedes-Maybach S-Class, while a second report in 2018 suggested BMW design director Adrian van Hooydonk was indeed eyeing the space above the 8 Series…
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