The senior exterior designer at BMW responsible for the facelifted 7 Series has explained why the updated luxury sedan was given a massive grille.
Speaking to BMW Blog, Alexey Kezha described the refreshed 7 Series as “one of the most drastic LCI programmes we’ve had so far”.
“What you really can see is at the end of this programme we have a completely new-looking vehicle at the front, and thanks to the big changes we have brought in our kidney area and also the design of the lights – they became much slimmer – the lower part of the bumper became much more clean and integrated,” he said.
Kezha went on to suggest these changes created a closer connection between the flagship vehicles (such as the new X7, updated 7 Series and new 8 Series) towards the very summit of the Munich-based firm’s line-up, while further separating them from more mainstream models.
“This allows us also to achieve a much better family connection to the rest of our luxurious line-up at BMW. When you look at the X7 or at the 8 Series, as well as the new 7 Series LCI, you see a lot of connection in how the treated and its proportions,” he explained.
For the record, local pricing for the facelifted 7 Series has already been released.
Ryan has spent most of his career in online media, writing about everything from sport to politics and other forms of crime. But his true passion – reignited by a 1971 Austin Mini Mk3 still tucked lifeless in a dark corner of his garage – is of the automotive variety.