In March 2018, the BMW Group confirmed that it would not take part in the 2019 North American International Auto Show in Detroit, saying it was examining its “presence at trade-shows and other engagements, while, at the same time, also exploring alternative platforms and formats”.
Now, a fresh report out of Germany suggests that the Munich-based group has furthermore slashed its budget for the Frankfurt Motor Show in 2019, with a plan to reduce spending at the event from about €25-million to just €5-million.
According to Germany business newspaper Handelsblatt (and as reported by Bimmer Today), the BMW Group will instead spend its money on auto shows in China as well as technology events such as the Consumer Electronics Show (CES) in Las Vegas and the Mobile World Congress in Barcelona.
The report adds that the German automotive company will thus set up smaller exhibition stands at the traditional major shows it chooses to attend in Europe, including the Geneva International Motor Show, for which the budget has apparently also been cut.
